The Haut Company
The Haut Company is a natural, vegan skincare brand selling across international markets, with a product range centered around their popular reusable eye pads. They approached me to take a critical look at their existing Shopify store and identify where the purchase journey could be improved.
I carried out a full site audit, examining the store through the lens of a potential customer & looking at how easy it was to discover products, understand their value, and complete a purchase with confidence. The audit produced a clear set of prioritised recommendations covering UX, conversion friction points, and technical improvements. Rather than handing over a document and stepping away, I then implemented those changes directly, ensuring the improvements were executed properly rather than left to interpretation.
Alongside this work, I also developed a custom build-a-bundle page which was a streamlined experience allowing customers to mix and match products into a personalised order. Bundles are a well-established way to increase average order value, but only when the experience feels intuitive rather than clunky. The goal here was to make the feature feel like a natural part of the store rather than a bolted-on extra.
“We worked with James ahead of Black Friday to build a custom bundle builder for our Shopify store. It was exactly what we needed - our customers could put together their own sets easily, and it made a real difference to our sales over the Black Friday period. James was straightforward to work with, understood what we were looking for quickly, and delivered on time when it mattered most. We’d happily work with him again.”
